For the last 10 months, I have been working on producing a holiday bag design for Sal del Mar. It has been exciting from start to finish. It started with an off-handed comment from a retail store owner in Tucson who loves our original palm tree and sea creature design, but said, "you should have a mermaid embroidered on your bags..."
With the idea incubating in my head, I asked Paula Hamilton to sketch a design featuring a whimsical mermaid surrounded by waves holding a seashell and we added a jaunty Santa's hat for the holidays.
To make a long story short, I gave the sketches to our group of embroiderers in Sabinito, Sonora, Mexico and they created their own version of "a mermaid in a Santa hat" and voila, we had our “Holiday Mermaid.” The embroiderers are the most important part of our team -- their artistic freedom allows each embroiderer to create a unique bag that we then fill with Sal del Mar gourmet sea salt. The result is a masterpiece of naive beauty.
Well, I received the first delivery of our Holiday Mermaids, and they are ready just in time for early holiday shoppers. The unfortunate/fortunate news is that the she is available in a limited number -- one has to remember that the Sal del Mar bags are all hand-crafted and not mass produced.
Hopefully you will like the Holiday Mermaid design as much as I do. You can buy them on our website or at specialty boutiques around the country and Mexico. Feliz Fiesta!