Keeping it Simple

As a former home and garden magazine editor I am always looking through magazines and blogs for masterful ideas for photographing Sal del Mar projects. I am a believer in the "KISS Theory" (Keep It Simple Stupid) -- as you may have already realized by looking through our blog archives.

I find that stylizing an entire room is almost easier than photographing a Sal del Mar bag.  Stylizing a photo of a single object takes just the right props to display it and of course the right lighting.

Simple as it is, I love this photograph of a Sal del Mar bag.  You can see it on Bon Boutique's blog  ( one of our retailers in Tucson, AZ.  All the elements came together with how the embroidery of the bag becomes the most important element when it is photographed on a textured background and juxtaposed with just the right touch of a blue and white napkin. Interesting isn't it, how a single photograph, can tell our Sal del Mar story?

the sea of cortez and its bounty

This is a photo I took a while back at the salt ponds where Sal del Mar is harvested. The coastline is pristine and characterized by 300 estuaries and other wetlands that are key components to the rich community of plant and animal life comprising a unique ecosystem. And not far away is this beach restaurant where I took a picture of the owner and "Chef" Alejandro as he shows off the catch of the day.

Alejandro served us this platter of butterflied shrimp and white fish. It was so fresh and needed only a squirt of lime and of course a pinch or two of Sal del Mar. Alejandro tells all his customers, "I won't use any other salt".

tradition prevails

The traditional method used allows the water to naturally evaporate as it is dried by the sun, leaving a layer of sea salt. The salt crystals are raked by hand, instead of using big bulldozers like some companies do. The result is a quality product that is handmade and traditional in a world that is increasingly losing the artisan approach.